It might be a hard pill to swallow, but sometimes, demonstrating your value in a company can seem like a chore.
Data analytics technology accounts for that.
As we’ve learned, merely implementing technology that analyzes, tracks, and monitors performance can be a boon for an organization.
Beyond that, we’ll take a look at three real case studies of how organizations have proven the value of data analytics technology by improving the experience of real people.
Improve Logistics and Wellness With Data Analytics
Prior to 2016, HBR highlights a major American sports league that faced challenges from factors such as “player fatigue, ticket revenue, arena availability, and three major television networks.”
The league used data and analytics (D&A) to optimize scheduling 30 teams for 1,230 games in the regular season that stretched for six months of the year.
As a result, the league found a number of benefits, such as:
- Allowing players more recovery time between games
- Decreasing travel time for consecutive games
- Allowing “each team to appear on one of the league’s premier TV networks at least once, a success that had not been achieved in the league in any prior year”
Data analytics technology improved experiences for players, fans, referees, and TV networks.
Monitor Products In Real-Time
Deloitte highlights their own case study in healthcare.
The consulting firm helped a biotechnology company determine whether blockchain was a viable tool to address monitoring drug temperature.
“For certain drugs,” they say, “maintaining a consistent temperature is critical to their effectiveness.”
The blockchain application tracked, monitored, and logged product temperature at each stage in the supply chain using sensors. Meanwhile, stakeholders could exchange and access data at every step from manufacturer to the pharmacy.
Deloitte demonstrated blockchain’s effectiveness by improving transparency and ensuring product quality.
Gain Market Share By Fulfilling Demand
Finally, imaging technology can provide vital data to meet customer demand and cultivate brand dominance in this example from TechEmergence.
In Asia, Coca-Cola Amatil is the largest bottler and distributor of non-alcoholic beverages. The company had vague, out-of-date information about its products on shelves.
Then, sales reps began using imaging technology. The reps took pictures of store shelves, and within minutes, the technology’s analysis helped them understand how to best stock supply.
This data allowed reps and managers to communicate about new opportunities.
As a result, “Coca-Cola Amatil gained 1.3 percent market share in the Asia-Pacific region within five months.”
Each of the case studies mentioned here is an innovative use of technology.
While the technology is cool, each of these examples illuminates how problems for real people are being solved.
When you communicate how data analytics technology affects people, you demonstrate value.