We are always looking for ways to make our lives easier.
It’s only natural, then, that we look for ways to make our jobs easier.
One of the ways we do this is by using technology.
Here are seven of the best analytics tools for integrating technology into our job.
1. Data Analytics
Data analytics is an area that’s set to explode through the end of this decade.
According to IDC, “worldwide revenues for big data and business analytics (BDA) will grow from $130.1 billion in 2016 to more than $203 billion in 2020.”
Pouring money into big data suggests it will be a source of enormous opportunity soon.
Think about using data analytics tools to see how you can reform your organization.
2. Marketing Analytics
Nearly 1 in 4 marketers don’t know whether their efforts resulted in closed-won deals, according to HubSpot (via BRIGHTtalk).
With technology, that gap has the potential to close.
From social media to email to blogging and more, a marketer has seemingly infinite tools from which to choose in order to track and automate your marketing campaigns.
Analytics tools have the ability to assist with not only collecting data, but generating real results to help your business.
3. Sales Analytics Tools
Of course, marketing isn’t alone when it comes to integrating technology.
Sales professionals can use it to prospect, qualify, and schedule appointments. In addition, they must report on deals and forecasting.
A simple tool to integrate into the sales process would be a CRM.
In fact, HubSpot says nearly 1 in 5 salespeople don’t know what a CRM is.
Forty percent - 2 out of 5 - still use spreadsheet or mail applications to store lead and customer data.
Consider upgrading your sales process with a CRM.
4. Data Virtualization
Virtualization is an aspect of big data that lets you store, retrieve, and manipulate data without knowing anything about its format or location.
TechTarget gives an example of virtualization: uploading a Facebook photo.
You must initially tell Facebook where the file is located, but once you upload it, you can get to it without knowing where Facebook is storing the photo.
Data virtualization allows you to retrieve information in real or near-real time, which could have implications for your role.
5. Data Preprocessing
Analytics tools must first process data in order to prepare it for another processing function, says TechTarget.
Preprocessing converts data into a more usable format than it was previously. In other words, the data is manipulated into a consistent format.
6. Predictive Analytics
Predictive analytics tools analyze current data to project what may happen in the future.
By integrating predictive analytics into your job, you can start to get better information about your business as a whole.
7. Business Intelligence Tools
Business intelligence tools analyze data to generate insights to help stakeholders make decisions.
No matter what function you serve within an organization, we’re confident that you’ll find an opportunity to make your work life easier and use analytics tools to integrate technology into your job.