It’s pretty easy to think that analytics tools will solve all that ails you.
After all, the first few search engine results pages and advertisements that pop up in your Facebook feed proclaim almost mythical feats of software.
It’s true that many of these tools are very powerful. There’s no denying that.
The issue that that many of these tools focus on the software and not the person performing the functions within it.
In this post, we’ll take a look at the types of analytics tools that are helpful for your organization. Here are the best analytics tools for boosting performance:
Marketing Analytics Tools
A must for any organization are marketing analytics tools.
In some respects, these are a no-brainer. Many offer a freemium model so that you can access some features, if not all of them, or perform a limited number of functions before payment is required.
Marketing analytics tools beneficial to any organization would be able to help you track things like web metrics, social media, and content and email marketing.
Examples of these types of tools would be Google Analytics, Tweetdeck, HootSuite, MailChimp, and HubSpot.
Sales Analytics Tools
Another must for any organization are sales tools. After all, the goal of an organization is to generate profits.
A common sales analytics tool is a customer relationship management (CRM) platform. Like the marketing tools, many sales tools are offered on a freemium basis. Typically, though, you get what you pay for.
More powerful sales analytics tools and CRMs can help you get real-time reporting, forecasting, and pipeline visibility.
Examples include Salesforce, InsightSquared, and Domo.
Business Intelligence Tools
Finally, business intelligence tools help you sort through heaps of data to find relevant insights for your organization.
Big data analytics brings all of your analytics tools into one place, allowing you to connect disparate systems together so that you can have a complete, contextual understanding of your business.
An example of a business intelligence tool would be TADA. TADA links all of your data together so that your entire organization is represented by a digital duplicate. Breaking down the silos helps your data learn from itself to help you generate insights previously unfathomable.
It should be noted that the most important part of any of these analytics is the analyst who spends time learning about and understanding how to use these tools and what they mean.
After all, the data analyst has a crucial role in helping stakeholders make decisions. He or she creates a competitive advantage and demonstrates ROI for having the analytics tool(s) in the first place.
Contact us today if you’re interested in learning more about how TADA can provide your team with the analytics capabilities they need to nudge your organization to the next level.