The Definitive Top 10 Analytics Tools List


We’ve written previously about how the volumes of data that businesses generate can quickly become siloed without the proper tools.

That’s why having analytics tools is so important. The tools, and the analysts tasked with making use of them, help reveal vital insights for stakeholders, leading to decisions that help push the company forward.

Many tools can help data analysts do their jobs and help businesses. In this post, we’ve picked 10 that help various functions within an organization.

The order presented in this analytics tools list does not indicate ranking.


1. Google Analytics

Google Analytics is a freemium tool that helps business track and report on website traffic. It integrates with a variety of other platforms, and an enterprise version is also available.


2. Sprout Social

The social media management tool Sprout Social measures your brand’s performance on social media platforms such as Facebook and Twitter.


3. Buzzsumo

Buzzsumo differs from Sprout Social in that it measures how well your content does across social media, as well as helps you find key influencers to promote your content.


4. Kissmetrics

Kissmetrics goes a step further than Google Analytics because it analyzes, segments, and engages users with behavioral analytics and email automation.


5. Excel

If you use no other tool on this list, you’ll probably wind up using Excel at some point. This electronic spreadsheet program helps store, organize, and manipulate data.


6. InsightSquared

InsightSquared is great for sales because it provides real-time reporting, forecasting, and pipeline visibility in one view.


7. RStudio

R is a open-source, enterprise-ready programming language that lets you explore gargantuan data sets—even larger than Excel can handle. RStudio is an integrated development environment for R, and it helps you visualize that data for any function within your business, such as sales, marketing, HR, or more.


8. Python

Another tool lauded by HR professionals for data analytics is Python. Python, like R, is a programming language. Unlike R, however, Python is considered to be the easier language to learn.  



SAP ERP is an enterprise resource planning (ERP) tool designed to “streamline your processes across procurement, manufacturing, service, sales, finance, and HR.”


10. TADA

TADA creates a digital duplicate of your company, connecting data from disparate systems into one, 360-degree view of your business. Its infinite navigation capabilities transforms business intelligence by allowing you to see specific information about each facet of your organization in an engaging visual interface.

Whether you’re interested in learning more about marketing, sales, human resources, or more, these 10 analytics tools should have you covered.

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